Threshold Interactive | CLIENTS
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Nestlé USA
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Butterfinger
FOLLOW THE FINGER.
How do you generate new school buzz for an old school candy bar? Harness the power of social media, capture the attention of a brand new generation and "Give 'em all The Finger!" Yes, you heard right.
Threshold started it all off by launching an unbranded web campaign that used viral videos to lure our target audience to literally Follow the Finger. In the process we launched the first-ever branded YouTube channel, accumulated over 100K friends on MySpace, and evangelized the power of user-generated content through a variety of compelling contests and promotions.
The real win? Snagging the discerning twenty-something male demographic, and converting them to faithful fans. We are currently breaking new ground once again with the brand, creating one of the fastest growing branded communities on Facebook, and pushing into new forms of interactive branded entertainment. Stay tuned! -
Baby Ruth
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Wonka
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Nestlé Stixx
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Disney
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Roll International
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Paramount Farms
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Everybody's Nuts
MOMMY BLOGGERS GO NUTS!
Everyone knows a pistachio a day keeps the doctor away. (Or is it just us?) Tasked with launching a niche product on a nut-sized budget, Threshold conceived a bright idea.
Let Mom's tell the story for us through the wonderful world of Mommy Bloggers. Add social media and product giveaways to the mix and Voila! Major interest in a bite-sized product. In a nutshell, that's how it was done. -
Wonderful Pistachios
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1-800-Flowers
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Bonnaroo
EXPERIENCE THE ROO
Turning the premier four-day Manchester, Tennessee music festival into a year-round online experience for the masses was no easy feat. But that's exactly what Threshold designed and delivered at Bonnaroo.com.
Featuring exclusive concert footage and downloads, a massive content library, fan videos and a KickApps powered community forum to connect fans to the music and each other, Bonnaroo.com is way more than a concert promotion site. It's an interactive, audience-driven community that pays homage to its indie roots AND generates new revenues for the company. Rock on! -
Harrah's
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Fox Television Studios
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Starz Media
FROM HERE TO CHIMPFINITY!
In a time when consumer dollars are tighter than ever, you've got movie seats to fill. When talking chimps in space need a boost, who do they turn to? Threshold answered the call, building a robust site with custom theatrical animation, sticky viral content, and games galore, all tailored for kids in a COPPA compliant environment.
Portable content for media partners such as Nick.com and IGN helped extend the brand, and the ability to create your own chimp avatar sealed the deal. All that hard work resulted in multiple awards, including Gold, Best in Show, and a "best movie site" nomination for a 2009 Webby Awards (Which should prove we're not just monkeying around over here!). -
505 Games
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Ellison
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Sony Pictures Television
GLOBE TROTTING IN ONE PLACE
Don't worry. It's not a plan for world domination. (Or is it?) With 3 major television network brands in 37 countries and 27 languages, and an audience of 200 million, Sony Pictures Television was all over the map with its worldwide sprawl of websites. Great if you're a tourist; confusing if you're a global entertainment leader.
Threshold synchronized the brands worldwide, and created one common technology platform to support its vast array of websites, content, and networks. The strategy not only reduced costs big time, but increased revenues dramatically - making it so much easier to dominate the world. (You know, if that's your thing.) -
Honda Powersports
THE FUTURE IS AN OPEN ROAD.
How do you rev up excitement for an already energetic brand? You do your research (lots of it). Then you invite the consumer to hop online for a thrilling ride.
By redesigning the technology architecture, and modernizing the front end of the Honda PowerSports network of sites, Threshold helped reinvigorate demand for Honda's street, off-road, and water vehicles. We built a new web engine that will power their online marketing efforts for generations to come (And thus, the future is an open road). -
Tarina Tarantino
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L.A. Fashion District
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ZDONK