News

10.23.14

Twitter Shows Butterfinger the Love

Twitter’s advertising blog has recognized Butterfinger as one the brands doing Halloween right. The blog post, which discusses ways brands can leverage the massive conversation around the holiday, pointed to a recent Butterfinger tweet showing people how to make awesome Caramel Apples. The tweet, one example of our ongoing social media work for the brand, was retweeted over 8,000 times and favorited over 16,000 times.

Twitter’s advertising blog has recognized Butterfinger as one the brands doing Halloween right. The blog post, which discusses ways brands can leverage the massive conversation around the holiday, pointed to a recent Butterfinger tweet showing people how to make awesome Caramel Apples. The tweet, one example of our ongoing social media work for the brand, was retweeted over 8,000 times and favorited over 16,000 times.

10.21.14

Spring Waters Get a Mobile Makeover

Threshold Interactive has released new mobile sites for all six of Nestlé Waters North America's regional spring water brands – Arrowhead, Deer Park, Ice Mountain, Ozarka, Poland Spring, and Zephyrhills. We designed and built the sites in-house, adapting the most important content from the desktop sites. Among other features, mobile visitors can now quickly sign up for home delivery from their phone, without, you know, having to actually call anyone.

Threshold Interactive has released new mobile sites for all six of Nestlé Waters North America's regional spring water brands – Arrowhead, Deer Park, Ice Mountain, Ozarka, Poland Spring, and Zephyrhills. We designed and built the sites in-house, adapting the most important content from the desktop sites. Among other features, mobile visitors can now quickly sign up for home delivery from their phone, without, you know, having to actually call anyone.

10.20.14

The Nestlé Pure Life Promise

Threshold Interactive is proud to launch “The Nestlé Pure Life Promise,” a campaign featuring employees who stand behind the brand’s quality promise. We filmed three Nestlé employees / Moms to talk about what quality means at home and at work. The videos are housed on a microsite we built, NestlePureLifePromise.com, where visitors can also explore each of the 12 steps Nestlé Pure Life takes to filter and purify its water. By putting a face to the process, we were able to show that quality isn’t just lip service – it’s a part of the Nestlé Pure Life culture.

Threshold Interactive is proud to launch “The Nestlé Pure Life Promise,” a campaign featuring employees who stand behind the brand’s quality promise. We filmed three Nestlé employees / Moms to talk about what quality means at home and at work. The videos are housed on a microsite we built, NestlePureLifePromise.com, where visitors can also explore each of the 12 steps Nestlé Pure Life takes to filter and purify its water. By putting a face to the process, we were able to show that quality isn’t just lip service – it’s a part of the Nestlé Pure Life culture.

09.22.14

resource Redesign

Recently we released resource Natural Spring Water's new mobile website. The site highlights the pillars of resource – naturally-occurring electrolytes, the brand’s recycling efforts, and its clean taste – and allows consumers to easily order the product with a couple of clicks. We did all the site’s design and development in house and we’re confident that when you check it out, you'll feel the refreshment.

Recently we released resource Natural Spring Water's new mobile website. The site highlights the pillars of resource – naturally-occurring electrolytes, the brand’s recycling efforts, and its clean taste – and allows consumers to easily order the product with a couple of clicks. We did all the site’s design and development in house and we’re confident that when you check it out, you'll feel the refreshment.

08.24.14

Hot Pockets are Ready to Rock

To support Hot Pockets newest TV spot, a 'Hot Party' parody of Foreigner’s Hot Blooded, Threshold Interactive's created its own online version for digital and social support. The campaign features the protein-packed meats in Hot Pockets, like Hickory Ham, 100% Angus Beef, and Signature Pepperoni – three smoking hot ingredients definitely worth singing about.

To support Hot Pockets newest TV spot, a 'Hot Party' parody of Foreigner’s Hot Blooded, Threshold Interactive's created its own online version for digital and social support. The campaign features the protein-packed meats in Hot Pockets, like Hickory Ham, 100% Angus Beef, and Signature Pepperoni – three smoking hot ingredients definitely worth singing about.

06.24.14

Plunge into Summer

Threshold Interactive wants to welcome you to the Summer's most refreshing sweepstakes — the Nestea Plunge into Summer! We led the way by developing copy, design, and social media for the promotion. With over 300 prizes including concert tickets and cameras, it's easy for contestants to enter. They can even get crafty about multiple sweepstakes entries when a photo is hashtagged #NesteaPlunge and uploaded to Twitter or Instagram.

Since the launch, hundreds have uploaded their #NesteaPlunge and over 35,000 people have entered.

Threshold Interactive wants to welcome you to the Summer's most refreshing sweepstakes — the Nestea Plunge into Summer! We led the way by developing copy, design, and social media for the promotion. With over 300 prizes including concert tickets and cameras, it's easy for contestants to enter. They can even get crafty about multiple sweepstakes entries when a photo is hashtagged #NesteaPlunge and uploaded to Twitter or Instagram.

Since the launch, hundreds have uploaded their #NesteaPlunge and over 35,000 people have entered.

05.23.14

The Sandwich Showdown

If you thought March Madness was intense, you must have missed the Hot Pockets Sandwich Showdown. Partnering with four of the biggest stars on YouTube – Smosh, The Warp Zone, Brittani Taylor, and Taryn Southern – Hot Pockets, Defy Media and Threshold Interactive created a mouthwatering music video tournament. The campaign kicked off with a hot movie trailer that drove fans to online brackets we built, where users watched, voted, and left comments. By the end of the campaign, lots of people did, with over 7.5 million video views plus tens of thousands of comments and votes.

If you thought March Madness was intense, you must have missed the Hot Pockets Sandwich Showdown. Partnering with four of the biggest stars on YouTube – Smosh, The Warp Zone, Brittani Taylor, and Taryn Southern – Hot Pockets, Defy Media and Threshold Interactive created a mouthwatering music video tournament. The campaign kicked off with a hot movie trailer that drove fans to online brackets we built, where users watched, voted, and left comments. By the end of the campaign, lots of people did, with over 7.5 million video views plus tens of thousands of comments and votes.

03.11.14

Experience the LA Marathon

Threshold and Arrowhead Mountain Spring Water created a video that soaked up the beautiful 26.2 mile route of the LA Marathon, while simultaneously taking you inside the mind of a runner. Filmed with just a GoPro camera, we edited and launched the video within 24 hours on the Arrowhead Facebook page. In under a week the video received over 150,000 views, thousands of likes, shares and countless comments from the running community. It has since become the most popular social post in Arrowhead history.

Threshold and Arrowhead Mountain Spring Water created a video that soaked up the beautiful 26.2 mile route of the LA Marathon, while simultaneously taking you inside the mind of a runner. Filmed with just a GoPro camera, we edited and launched the video within 24 hours on the Arrowhead Facebook page. In under a week the video received over 150,000 views, thousands of likes, shares and countless comments from the running community. It has since become the most popular social post in Arrowhead history.

01.24.14

Snag Those Excessive Hashtags

Threshold Interactive is proud to present the first app to fight the over-hastagging epidemic. Available on your mobile device at hashsnagapp.com, Hash Snag auto-corrects obnoxious hashtags like #YOLO and #life, and deletes redundant hashtags, stopping users from dropping multiple hashtags like “#LOL #ROFL #LMAO #LMFAO #HAHAHA” into a single tweet. Hash Snag not only returns decency and civility to the Internet (well, kind of), it may just save you and your friends from online embarrassment.

Threshold Interactive is proud to present the first app to fight the over-hastagging epidemic. Available on your mobile device at hashsnagapp.com, Hash Snag auto-corrects obnoxious hashtags like #YOLO and #life, and deletes redundant hashtags, stopping users from dropping multiple hashtags like “#LOL #ROFL #LMAO #LMFAO #HAHAHA” into a single tweet. Hash Snag not only returns decency and civility to the Internet (well, kind of), it may just save you and your friends from online embarrassment.

1.13.14

Lean Pockets Hot Combinations

To couple two of the hottest aspect of Lean Pockets sandwiches – that they’re packed with protein and feature a soft pretzel bread crust –Threshold turned to well, couples. We produced three :30 spots for a digital run, each featuring an unlikely couple with an unique attraction to the hot sandwiches. In addition to the videos, we designed and built a custom Facebook tab where consumers can earn a Lean Pockets coupon and pick their favorite pair.

To couple two of the hottest aspect of Lean Pockets sandwiches – that they’re packed with protein and feature a soft pretzel bread crust –Threshold turned to well, couples. We produced three :30 spots for a digital run, each featuring an unlikely couple with an unique attraction to the hot sandwiches. In addition to the videos, we designed and built a custom Facebook tab where consumers can earn a Lean Pockets coupon and pick their favorite pair.

10.08.13

We've Got What You Eat

Threshold and Hot Pockets are proud to present “You Got What I Eat” – the new music video starring Snoop Dogg and Kate Upton. The song takes viewers through a Hot Pockets dreamland and introduces the butcher (played by Oliver Cooper) and the baker (played by Snoop) – the two chefs responsible for the new, better-tasting Hot Pockets. The video, which also features Bow Wow, Larry King, and enjoys the musical presence of Biz Markie, has taken the Internet by storm. It’s racking up the views and has been featured in over 100 blogs and news outlets, ranging from Fox News to BuzzFeed to GQ, earning reviews along the way like this: “it’s a hilarious mash up of characters, flying sheep, rainbows, and gratuitous shots of food porn.

Threshold and Hot Pockets are proud to present “You Got What I Eat” – the new music video starring Snoop Dogg and Kate Upton. The song takes viewers through a Hot Pockets dreamland and introduces the butcher (played by Oliver Cooper) and the baker (played by Snoop) – the two chefs responsible for the new, better-tasting Hot Pockets. The video, which also features Bow Wow, Larry King, and enjoys the musical presence of Biz Markie, has taken the Internet by storm. It’s racking up the views and has been featured in over 100 blogs and news outlets, ranging from Fox News to BuzzFeed to GQ, earning reviews along the way like this: “it’s a hilarious mash up of characters, flying sheep, rainbows, and gratuitous shots of food porn.

09.12.13

DRINK UP with Nestlé Pure Life

Nestlé Pure Life Purified Drinking Water is proud to partner with The Partnership for a Healthier America to support the Drink Up initiative – a nation-wide effort encouraging everyone to drink more water more often. As part of the announcement, Threshold updated the Nestlé Pure Life website and built a custom Facebook app explaining the movement and the brand’s involvement. In addition, Threshold’s been leveraging assets from the launch event with First Lady Michelle Obama to engage Nestlé Pure Life fans on social media.

Nestlé Pure Life Purified Drinking Water is proud to partner with The Partnership for a Healthier America to support the Drink Up initiative – a nation-wide effort encouraging everyone to drink more water more often. As part of the announcement, Threshold updated the Nestlé Pure Life website and built a custom Facebook app explaining the movement and the brand’s involvement. In addition, Threshold’s been leveraging assets from the launch event with First Lady Michelle Obama to engage Nestlé Pure Life fans on social media.

07.26.13

Threshold Named the West's Small Agency of the Year!

Threshold Interactive is honored to have been named Advertising Age's 2013 Small Agency of the Year in the west region! Threshold has always prided itself in being a small, independent, agency that does really big things, and it feels great to be recognized for the work we've done over the past year!

Ad Age Deputy Managing Editor Rupal Parekh, one of the judges, said of the awards: "This year's competition was fierce. The number of entries was up across the board, making judging that much more difficult. Not surprisingly, the breadth of work — whether it be for small businesses or national players — is impressive. We also see signs that more and more major marketers are turning to small and independent shops for creative solutions." So a big THANK YOU to Threshold's amazing clients and partners — the people that make an agency like Threshold possible.

Threshold Interactive is honored to have been named Advertising Age's 2013 Small Agency of the Year in the west region! Threshold has always prided itself in being a small, independent, agency that does really big things, and it feels great to be recognized for the work we've done over the past year!

Ad Age Deputy Managing Editor Rupal Parekh, one of the judges, said of the awards: "This year's competition was fierce. The number of entries was up across the board, making judging that much more difficult. Not surprisingly, the breadth of work — whether it be for small businesses or national players — is impressive. We also see signs that more and more major marketers are turning to small and independent shops for creative solutions." So a big THANK YOU to Threshold's amazing clients and partners — the people that make an agency like Threshold possible.

07.17.13

Who Laid a Finger on Bart's Butterfinger?

Somebody laid a finger on Bart’s Butterfinger. Now, he needs your help. Threshold Interactive is proud to present the “Who Laid a Finger on Bart’s Butterfinger? Online Instant Win Game,” where users can follow the clues, guess the culprit, and go for one of over 100,000 prizes!

The game, designed by Threshold and hosted on Facebook, is full of engaging content, including Bart's story and case files on each of the twelve suspects. Every week of the promotion, which is scheduled to go until Halloween, a new clue is released that either exonerates or condemns one of Springfield's top suspects. Can you follow the clues and figure out who did the dirty deed?

Somebody laid a finger on Bart’s Butterfinger. Now, he needs your help. Threshold Interactive is proud to present the “Who Laid a Finger on Bart’s Butterfinger? Online Instant Win Game,” where users can follow the clues, guess the culprit, and go for one of over 100,000 prizes!

The game, designed by Threshold and hosted on Facebook, is full of engaging content, including Bart's story and case files on each of the twelve suspects. Every week of the promotion, which is scheduled to go until Halloween, a new clue is released that either exonerates or condemns one of Springfield's top suspects. Can you follow the clues and figure out who did the dirty deed?

07.16.13

Introducing Hotter Pockets

Threshold Interactive and Jeff Mauro take you on a journey to find out why the new Hot Pockets taste better than ever. The video, which features taste-tests right off the street, interviews with the chefs who crafted the hot sandwiches, and a tour of the Hot Pockets factory, was seen over a million times in the first two days! Meanwhile, to promote the brand's improvements and premium ingredients, Threshold Interactive rebuilt the HotPockets.com website, making it more IRRESISTIBLY HOT than ever. On the site, users can learn more about ingredients, the Hot Pockets story, and even make healthier choices by comparing their favorite flavors with “traditional sandwiches” using the “Sandwich Showdown” tool.

Threshold Interactive and Jeff Mauro take you on a journey to find out why the new Hot Pockets taste better than ever. The video, which features taste-tests right off the street, interviews with the chefs who crafted the hot sandwiches, and a tour of the Hot Pockets factory, was seen over a million times in the first two days! Meanwhile, to promote the brand's improvements and premium ingredients, Threshold Interactive rebuilt the HotPockets.com website, making it more IRRESISTIBLY HOT than ever. On the site, users can learn more about ingredients, the Hot Pockets story, and even make healthier choices by comparing their favorite flavors with “traditional sandwiches” using the “Sandwich Showdown” tool.